Justin Mortara, CEO of Mortara Instrument, Inc. took the plunge.
Seeing the opportunity to better the community, Mortara Instrument, Inc. which designs, develops and manufactures diagnostic cardiology and patient monitoring technologies in Milwaukee, launched a United Way campaign.
His biggest surprise about the campaign? “How cold the dunk tank was,” quipped Justin.
But on a more serious note, Justin shared with his 400 Mortara team members that participation in their inaugural United Way campaign provided the opportunity to think beyond themselves.
“What United Way does for us as a community impacts the lives throughout our city, our region, our state,” said Justin. “We are all in this together. So let’s support each other and have some fun doing it!”
The United Way campaign kickoff and Mortara Halloween costume party took place in their brand new 64,000-square-foot facility at 8585 W. Bradley Road in Milwaukee, which just expanded its manufacturing and distribution operations.
Justin (center) as James Bond, was flanked by Darren Kozik, Mortara’s Chief Financial Officer (dressed as a cow!) and Vincent Lyles, President and CEO of Boys and Girls Clubs of Greater Milwaukee.
“Justin has an important vision for how you can make a difference in the communities where Mortara employees live and work,” said Mary Lou Young, President and CEO of United Way of Greater Milwaukee & Waukesha County. “The Mortara team has given its time, talent and treasure to good causes, and they’ve shown that they want to invest in lasting change on a large scale.”
“We’ve been putting this together for the last six weeks, and to see the whole business come together has really been fun,” said Darren. “Our communities within the business are now connected to the Greater Milwaukee community through United Way, and it’s been a blast.”
“This is our first year doing it. The participation, the creativity of small teams to raise money, and the excitement – it’s been great,” added Darren. “We started on Friday with a kickball tournament, with various teams playing together. Some people didn’t know each other, but when they started recruiting individuals, playing in the outfield, and ‘buying extra runs’ with United Way donations, we united together with a powerful sense of belonging—to each other, to our mission, and to the communities we serve.”