Welcome to your guide to running a seamless United Way campaign!
As a Campaign Ambassador, your commitment to hosting a workplace campaign makes our community stronger. Whether your campaign is virtual or in person, these tips and resources will help you from start to finish.
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Workplaces run annual United Way campaigns in our four-county region
The most common donation from an individual
Funds stay local to Milwaukee, Waukesha, Ozaukee & Washington County, excluding designations
Virtual Campaign Links
Not your first campaign? These links will help you navigate a familiar campaign in a new virtual environment.
Before the Campaign
Download this checklist for complete details on how to run a campaign.
Attend an Ambassador Training
Assemble a Campaign Team
Assemble a campaign team to help engage different departments and expand your reach within your organization.
Recruit leaders at your organization to participate in the campaign by being part of campaign videos, emails and/or encouraging their employees to donate to United Way.
Set a Campaign Goal
Set a campaign goal that your campaign team and employees can rally behind. Determine your goals based on the previous year’s performance, opportunities, and challenges.
Plan Activities & Prizes
View our list of campaign activities below to get started. Don't limit yourself to those - get creative! Consider also offering prizes (like a day off with pay, flee at 3 coupon, gift cards, or virtual classes) for participating in campaign activities and/or donating.
During the Campaign
Host a Kickoff
Host a company meeting (virtually or in person), announce your goals, and share the “why” of United Way with your colleagues. Welcome a United Way speaker to join your kickoff or play a United Way video to inspire colleagues.
Communicate Daily Updates
Connect with the United Way mission by sharing stories, videos, examples of what dollars can do, what nonprofits we fund, and who we help. Send an email every day of your campaign and consider using our templates below.
Check out more resources at the bottom of the page!
Make the Ask
People give to people. Remind your time about the power of even a small gift by using our Impact Calculator. When engaging your CEO in your communication strategy, consider sharing this CEO email template.You can also promote United Way’s Leadership Society and Donor Networks.
Promote Incentives for Giving
People love perks! Promote any corporate match, corporate gifts, or other incentives to increase contributions. United Way also has a Give & Win Sweepstakes and matching dollars to encourage your colleagues to give.
Share on Social Media
#SharingIsCaring. Post the video to your company intranet and encourage leadership to record update videos to share how your campaign is going and if you’ve reached campaign goals. Share ways coworkers can post about the campaign on their social media pages, too.
After the Campaign
Collect any paper pledge forms and remind your colleagues to get their pledges in electronically if they haven’t yet! Follow up on corporate contributions or employee matches before calculating the results.
Announce Your Results
Shout from the rooftops! Announce your outstanding results to all employees. Share your success on your social media channels and in other employee communications.
Send personalized thank you cards or gifts to donors – even better if leadership recognizes donors. Highlight donors of a certain level on a team call or monthly e-newsletter. If possible, host an event for leadership donors ($1,200+).