Sharing our Blessings through Year-End Giving

Sharing our Blessings through Year-End Giving


(From left) United Way President Amy Lindner, Board Chair Cory Nettles, and CEO Mary Lou Young.

December 20, 2018

Written by Cory Nettles, Founder and Managing Director of Generation Growth Capital, Inc. and Chairman of the Board for United Way of Greater Milwaukee & Waukesha County.

At United Way, we often hear from our nonprofit partners that winter is a time of incredible need. Between the cold weather and the holidays, many individuals and families in our community could use a helping hand.

In this season of celebration and reflection, I think about how blessed and fortunate my family is, and how we can extend those blessings to our fellow community members who may be struggling. While we made financial donations to our favorite nonprofit organizations throughout the year, we know we can stretch a little more, hopefully helping one, ten, or one hundred more people through a year-end investment in United Way.

When I say your year-end gift is an investment, I really mean it. When you invest in the community and make it better, it makes all of our related assets – housing, economic, social service safety net resources – worth more. Likewise, a donation to a social service agency that strengthens the quality of healthcare, food, or education someone receives means they can become a more productive member of society. A financial gift to United Way makes the whole community stronger, healthier, and more vibrant. In my experience, these investments pay huge dividends.

I choose to give my year-end gift to United Way’s Community Fund because United Way delivers results. By partnering with best-in-class nonprofit partners and leveraging donor dollars in a smart way, the United Way drives lasting change in education, health, and financial stability – the pillars of a strong community.

There are many ways you can give a year-end gift: cash is a wonderful, immediate way to give, or you may consider contributing appreciated stock. For those who receive a year-end bonus, consider investing a portion of it – say, 10% -- back into the community through a gift to United Way’s Community Fund.

We live in a wonderful community that is thriving and booming in so many ways. Still, many people are left out of the abundance, struggling to make ends meet and provide for themselves and their families.

For those of us who benefit from greater affluence in our community, we must be mindful of those less fortunate than us, and do our best to lift them up.

Please, join me and my family in making our community stronger and safer for all of us through United Way.

Donate online today.

Questions? Contact United Way at 414.263.8145 or via email.

Learn more about United Way’s Community Fund and work in health, education, and financial stability.

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