United Way of Greater Milwaukee & Waukesha County
October 2013
The goal was to start a conversation between parents and youth about sex and the many myths surrounding teen pregnancy and reinforce the point with parents that the first line of defense against teen pregnancy is keeping kids informed about sex. The mostly digital and social media-based campaign featured an interactive YouTube quiz, website and social media promotion on Facebook and Twitter. Teens and their parents were encouraged to contribute to the discussion using the hashtag #SexMyths, share the videos and visit GetTheSexFacts.com.
TV Spot
Quiz
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